For those of you operating a membership website or community, this tip is designed to help with:
1) Increase engagement within your community
2) Help your members stick for longer.
One of the most primal desires as human beings is the need to belong. When combined with recognition for achievements within a closed group/tribe that one belongs to, this factor is more powerful than money. It is absolutely euphoric.
When managing your community, be sure to run contents frequently. Mix it up…sometimes, make the contents easy for people to win…for example, “refer 2 friends to our community and earn my ebook” or “do a random assassination with kindness to another community member to win X”. Then publicly acknowledge these winners to the community. Sometimes, you want to give away a big prize for the best XYZ. eg. “The person with the most articles posted in our community in the next 7 days win access to our $5000 event.”
Encourage other members in the community to nominate members who have contributed to the community. Then award them with some sort of announcement or public acknowledgment. You’ll be amazed how far this will take you.
If you have any further ideas or suggestions on this matter, please comment.
Sincerely
George Tran
Author of “The Social Marketing Manifesto”
Success Strategies for Small Businesses using Social Media
www.socialmarketingman.com
www.twitter.com/georgetran
{ 2 comments… read them below or add one }
Did you really mean to say a “random assassination with kindness”?
Yes Dan, I do mean that.
Kinda a wacky way of putting it hey?