This is a really funny video I found that really illustrates the power of social media to empower the voice of the consumer. 10 years ago, this guy had no where to turn to…but now, thanks to Social Media – United Airlines has a huge PR problem on their hands.
What do you think?
How can we learn from this and use it to grow your business?
1) This is centered around a cause/injustice.
2) The user made it funny
3) He made it viral by putting it online so everyone can access it.
4) He didn’t use anger or negative energy. No one wants to hear a b#tch session.
If you can emulate this into your personal marketing strategy, then you can capitalize on the power of social media.
Sincerely
George Tran
Author of “The Social Marketing Manifesto”
Success Strategies for Small Businesses using Social Media
www.socialmarketingman.com
www.twitter.com/georgetran
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